#101 - To Market An Ant-Man

TO [MARKET.] AN ANT-MAN

With the recent success of Guardians of the Galaxy, one must wonder what this could mean for Marvel Studio’s next big gamble, Ant-Man. While one would assume that Marvel Studio as a brand has evolved to prove enough boost for any film franchise they will release, there is still a level of uncertainty due to character. How do you sell or market Ant-Man? The original Ant-Man, Hank Pym invented a particle, which allows him to change his size at will, and a helmet that allows him to communicate with ants. Not only will a few people be questioning the effectiveness of such a character when his future teammates consist of a super soldier, the strongest there is, a god and a man in a heavily armored suit, but how will this character work on screen? Due to Honey, I Shrunk The Kids hit theaters we can believe that a person can change size and be effectively displayed on screen, but how will it work for a superhero? In a strange way, Marvel Studios and Edgar Wright already proved that it was possible due to a test footage released not too long ago, as he stated he was waiting for technology to reach this exact point.

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